24Assets^®

• A simple definition of a business asset is "anything that would still be valuable if you and your team disappeared".
• If you’ve got a great website that would still be driving business tomorrow if you disappeared today, then it’s a business asset.
• If you’ve created a product that your business sells and it would continue to sell for the same price even if you disappeared, then it’s an asset too.
• If you have a brand, a database or a system that is valuable to your business even when you’re not around, it’s an asset.
   
  If however, you need to be there to explain it or do something with it, then it’s not an asset.
  
  So the stuff in your head has potential to be an asset, but it isn’t yet. The customers who only want to deal with you directly aren’t an asset. The half-finished training manuals that are on your hard drive aren’t assets yet either.

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